Privacy Policy
Last updated: 10 February 2026
Gold Rush Pictures Ltd (“Gold Rush”, “we”, “us”, or “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and protect personal data when you visit our website (the “Site”) or contact us.
References to “you” or “your” in this Privacy Policy mean any user of the Site.
1. Who We Are
This Site is operated by Gold Rush, a film and television production company based in the United Kingdom.
For the purposes of UK data protection law, Gold Rush is the data controller.
If you have any questions about this Privacy Policy, including any requests to exercise your legal rights, please contact us using the information set out in the Contact Us section.
2. Personal Data We Collect
Personal data means any information about an individual from which that person can be identified.
We only collect personal data that is necessary and proportionate.
Information you provide to us
You may provide personal data when you:
● Contact us via email or a contact form
● Enquire about our work or services
● Access our Site
This may include:
● Your name, marital status, date of birth and gender (“Identity Data”)
● Email address and telephone numbers (“Contact Data”)
● Technical information about your internet protocol (IP) address, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, device ID and other similar technology on the devices you use to access the Site (“Technical Data”)
● Information about how you interact with and use our Site (together “Usage Data”)
Any information you choose to include in your message to us such as company or organisation details
We also collect, use and share aggregated data such as statistical or demographic data which is not personal data as it does not directly (or indirectly) reveal your identity. For example, we may aggregate individuals' Usage Data to calculate the percentage of users accessing a specific website feature in order to analyse general trends in how users are interacting with our Site to help improve the Site.
Information collected automatically
When you visit the Site, we may automatically collect limited technical information, including:
● IP address
● Browser type and version
● Device and operating system
● Pages visited and time spent on the Site
This data helps us understand how the Site is used and improve performance.
3. How We Use Your Data
We use personal data to:
● Respond to enquiries and communications
● Operate and maintain the Site
● Improve the Site’s content and functionality
● Ensure the security of the Site
● Comply with legal and regulatory obligations
We do not sell personal data or use it for unsolicited marketing.
4. Legal Basis For Processing
Under the UK GDPR, we must have a legal basis for collecting and using your personal data. We rely on the following legal bases:
● Legitimate interests – to operate and improve our business and Site. We make sure we consider and balance any potential impact on you and your rights (both positive and negative) before we process your personal data for our legitimate interests. We do not use your personal data for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by law)
● Consent – where we have obtained your active agreement to use your personal data for a specified purpose
● Legal obligations – where required by law. We will identify the relevant legal obligation when we rely on this legal basis
Where we rely on consent, we will clearly set out how you may withdraw such consent at any time.
For the avoidance of doubt, you can always withdraw your consent by contacting us at info@goldrushpictures.co.uk.
We do not carry out automated decision-making or profiling.
5. Cookies And Analytics
The Site may use cookies or similar technologies to:
● Enable core site functionality
● Collect anonymous usage statistics
For more information about the cookies we use and how to change your cookie preferences, please see our Cookie Policy.
6. Sharing Your Data
We do not share personal data with third parties except:
● Service providers who support the operation of the Site (such as hosting or analytics), under strict confidentiality agreements
● Where required by law or regulatory authorities
● Third parties to whom we may choose to sell, transfer or merge parts of our business or our assets. Alternatively, we may seek to acquire other businesses or merge with them. If a change happens to our business, then the new owners may use your personal data in the same way as set out in this Privacy Policy.
All third-party service providers are required to process data in accordance with UK data protection standards. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.
7. International Transfers
If any personal data is transferred outside the UK, we ensure appropriate safeguards are in place, such as standard contractual clauses, the UK Addendum or UK International Data Transfer Agreement, verification of the recipient country’s adequacy status, or equivalent protections.
8. Data Retention
We retain personal data only for as long as necessary to fulfil the purposes we collected it for:
● Enquiry data is kept only while correspondence is ongoing or reasonably required
● Technical and analytics data is retained in anonymised or aggregated form
We may retain your personal data for a longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation in respect to our relationship with you.
9. Your Legal Rights
Under UK data protection law, you have the right to:
● Access your personal data
● Request correction of inaccurate data
● Request deletion of your data in certain circumstances
● Object to or restrict processing
● Request data portability (where applicable)
You also have the right to withdraw consent at any time where we are relying on consent to process your personal data. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent.
If you wish to exercise any of the rights set out above, please contact us at info@goldrushpictures.co.uk.
You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we could refuse to comply with your request in these circumstances.
We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.
We try to respond to all legitimate requests within one month. Occasionally it could take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.
10. Data Security
We take appropriate technical and organisational measures to protect personal data against loss, misuse, unauthorised access, or disclosure. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.
However, no website can guarantee absolute security.
We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.
11. Children’s Privacy
This Site is not intended for children, and we do not knowingly collect personal data relating to children.
12. Changes To This Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated “Last updated” date.
It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us, for example a new address or email address.
13. Complaints
You have the right to lodge a complaint with the Information Commissioner’s Office (ICO), the UK regulator for data protection issues (www.ico.org.uk). The ICO’s address is Wycliffe House, Water Lane, Wilmslow, Cheshire, United Kingdom, SK9 5AF and the helpline number is 0303 123 1113. However, before doing so please make sure you have first made your complaint to us or asked us for clarification if there is something you do not understand. The ICO will expect you to have done this before reviewing your complaint. You can email us to make a complaint.
14. Contact Us
If you have questions about this Privacy Policy or how we handle personal data, please contact:
Gold Rush Pictures Ltd
Email: info@goldrushpictures.co.uk
Postal address: 49 St James’s Street, London, United Kingdom, SW1A 1JT